Beyond Blue
Youth Campaign
In Australia, 1 in 4 young people experience a mental health condition. But almost 80% never seek help, held back by stigma or simply not recognising what they’re feeling. Beyond Blue asked us to open up the conversation around anxiety and make it easier to ask for help. We created The Brain, a mischievous character who embodies the symptoms of anxiety and depression, brought to life across five short animations for the five most common symptoms.
Advertising
Social
Design
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