LaTrobe University
Thoughtography
What if art could read your mind? To celebrate La Trobe University’s partnership with the National Gallery of Victoria, we created Thoughtography, an interactive experience built for the gallery’s Andy Warhol and Ai Weiwei exhibition. Visitors wore EEG headsets while viewing four artworks, their brainwaves translated in real time into a personalised Thoughtograph revealing exactly how their mind responded to what they saw.
Experience
Design
Social

Each Thoughtograph was instantly shareable. Which meant every person who walked out of the gallery became an advocate for it, spreading the exhibition across their networks without it ever feeling like advertising.

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