To demonstrate the power of collective good, State Farm is challenges all their employees to do 100 acts of good. These guys just take it a little too far. The campaign stars Chuck and Max, two ultra-competitive co-workers who go head-to-head to ‘out good’ each other. The friendly rivalry starts with smaller acts, but as the competition heats up, so do they lengths and scale they go to in order to get ‘on the board’.