Absolut
Mix your Neighbourhood
Absolut’s Born to Mix platform inspired a campaign using AI to celebrate the uniqueness of Canada’s neighbourhoods, from Mile End to Ossington.
Advertising
Experience
AI
We talked to locals and bartenders across Toronto, Montreal, Vancouver and Calgary to identify what made each place tick, then fed those traits into an AI platform to generate cocktail artworks. Portraits of each neighbourhood, in drink form.
Absolut then worked with real bartenders to turn those artworks into actual recipes. So people could literally drink their neighbourhood.
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